activ-x Electrolytes

Activ-X is the performance-driven wellness line from Platinum Naturals, known originally for their performance multivitamin. Building on that foundation, the brand expanded into hydration with two distinct electrolyte formulas: Everyday Electrolytes, a sugar-free daily hydration solution, and Performance Electrolytes, formulated for athletes and
high-intensity training.

The visual direction needed to honour the established Activ-X brand while pushing it into a more contemporary style for an overly saturated market. The result was a sharper, edgier identity system designed to appeal to a larger demographic.

The scope of work included packaging, visual identity, digital and print campaigns, and creative direction for custom photography — creating a cohesive brand experience across every touchpoint.